In this week’s show, we interview Anthony Dunn from Nevergrey. Acclaimed brand strategist with a gift for creative marketing and a passion for immersive events. Former Head of Brand for Bett, the world’s largest education event, Anthony’s eye for design and authentic brand representation has resulted in several award-winning campaigns, including Best Use of Social Media, as well as being awarded Best Marketer and Best Event.
In this episode, we chat with Anthony about brands who want to make the world a better place and the challenges that brings, from internal buy-in to a sceptical audience and the need for true authenticity (still not a fan of that word).
In addition to the interview with Anthony, in this episode, Tim and Joe speak about data *cough* Facebook *cough* and the balance of personalisation, misuse of data and balance we need to find to ensure performance.
We hope you take a ton away from the episode (I know we did) and, as always, let us know how we can improve the show and any topics you would like us to cover in future episodes.
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Enjoy the episode!